Resolving site issues such as having overwhelming amounts of information and confusing navigation. This project accomplishes streamlining the navigation and checkout process and modernizing the website to simplify the customer pre-ordering experience.
Initial information architecture illustrating user journey on original site.
New information architecture illustrating refined and more accessible user journey on site.
Adjustments such as stylistic choices, word choice, pricing inconsistencies and the addition of product information were made.
Adjustments such as additional customization for bagels, order set up, additional pages and button changes were made.